A report by Citigroup Stock Economic Report

Value Generated

-For Users (Interal employees)

• Access detailed liquidity reports with ratios.
• Obtain real-time data and trends.
• Use advanced tools for scenario modeling and cash flow forecasting.
• Compare with industry benchmarks to assess relative investment performance.

For New Platform

-Tapping into a new market with great potential and profit

• Increase in revenue
• First mover advantage
• Making the investment mainstream and accessible

Why should we solve this problem now?

• Stock Market Expansion

  According to Citi Bank data, retail investor activity in the stock market has seen remarkable growth.As of Q2 2024, the number of new retail trading accounts has increased by 18 million, with 14 million at NSE and 4 million at BSE. Retail investors now represent 54% of total market turnover, a significant rise from 49% in Q1 2023, demonstrating their growing prominence in market transactions.

• Treasury Investments Growth

  Citi Bank reports a substantial rise in treasury investments, with a 22% increase in holdings of government securities over the past year, bringing the total to $1.5 trillion. This surge reflects heightened investor interest in low-risk assets amid ongoing economic uncertainties and shifts in interest rate policies.

• Limited Exposure/ Untapped Opportunities

  Despite the growth in treasury investments, there remains limited exposure to certain treasury securities such as inflation-linked bonds and variable rate notes. Investors have opportunities to enhance their portfolios by exploring these lesser-known segments through Citi Bank’s specialized treasury investment products or advisory services.

• Minefield of Data

  Citi Bank’s extensive data analytics provide valuable insights into the treasury market, including real -time interest rate forecasts, bond performance metrics, and macroeconomic indicators. Utilizing these resources can help investors navigate the complexities of treasury investments and optimize their strategies.

Design 1: First Launch

Target

This design aims to create a seamless experience for users from the moment of launch, ensuring they can easily navigate the tool, access essential information, and provide feedback for continuous improvement.

Features

• Our users don’t have a quick overview of the data and statistics on their data in order to have a sense of what tasks they should prepare for.
• Users want information and actions to be closely integrated, so that they can take action once they understand issues.
• The color stripe will lead the components of the data in the column. We also use a green color to make the chart stand out over the entire worksheet design.
• The filter on the top right will lead users to a Data Quality Overview, from where users would be able to view the data, and separate it into three different groups.

Wireframs Brainstorm

The process begins with wireframe brainstorming, focusing on understanding users’ problems and needs. This is combined with the business’s objectives to create a cohesive vision. The integration of user insights and business goals informs the wireframes, ensuring the designs are both appealing and functional. These wireframes serve as the foundation for enhancing user satisfaction and achieving business success.

Data Quality Overview

Our users don’t have a quick overview of the data and statistics on their data in order to have a sense of what tasks they should preparefor.

Design Overview

The filter on the top right will lead users to a Data Quality Overview, from where users would be able to view the data,and separate it into three different groups.

Insight to action

• Users want information and actions to be closely integrated, so that they can take action once they understand issues.
• The color stripe will lead the components of the data in the column.
• We also use a green color to make the chart stand out over the entire worksheet design.

Life Goal

They want to prove the value of marketing: their activities eventually ncrease sales. At the same time, the tool would be able to show the value of the milion collar’s investmentin marketing.

End Goal

They need a tool to help them consume data easily and also allows them to identify patterns, gain insights, and make decisions about their customers quickly and efficiently.

Experience Goal

The tool should be “light weight and able to be used on portable device. Since the market changes rapialy, they would like to get access to their ideal view of data immediately, they tool should be easy to navigate for them without IT’s help.

Aligned with Current Visual Guidelines

• Follow Color Schemes: Make sure you use the approved color palette and color combinations. This includes primary, secondary, and accent colors
• Keep Consistent Branding: If the guidelines include logo usage, ensure that the logo is used correctly and consistently across all materials
• Follow Color Schemes: Make sure you use the approved color palette and color combinations. This includes primary, secondary, and accent colors

• Clear Hierarchy: Uses visual hierarchy to guide the viewer’s eye and emphasize key information. This often involves size, color, and placement.
• Improved Usability: Clear and straightforward designs make it easier for users to navigate and understand the content.

Why don’t they like it?

• Rapid Changes: The field of UI design evolves quickly, with new tools, trends, and best practices emerging regularly. Keeping up can be demanding
• Expectations: Working with clients who have specific, sometimes unrealistic, expectations can make the design process stressful and less enjoyable

New ideas

• Adaptive UIs: Create UIs that adapt based on user behavior or preferences. For example, a dashboard that rearranges widgets based on which features the user interacts with most frequently
• Micro-Interactions: Design subtle animations or feedback for user actions, like a button that subtly changes color or animates when clicked. These can make the interface feel more dynamic and engaging.
• Gesture-Based Navigation: Implement gesture controls for a more intuitive navigation experience. For example, swiping, pinching, or tapping to perform actions instead of traditional buttons.
• Data Visualization: Use innovative data visualization techniques to present information in a more engaging way. This could include interactive charts, dynamic graphs, or visualizations.

Use several pieces to achieve our ideal experience

Other than the main visulization, we also had several brainstorming sessions on how to achieve other user needs, e.g.how to provide a easy and quick access of KPIS for users and how to guide them from insights to final decisions/ actions.

Make it interactive: Contacts + Interactions

It’s the foundation of design centers which around the visual relationship between contacts and their respective interactions. Representing this relationship allows the users to instantly compare both across a variety of areas including: channels, regions, demographics, products, engagements and much more.
Smart Filters allow user to navigate to specific data sets, drilling into the data while keeping context of where is using coming from. At the same time, based on Machine learning, the smart fiter will suggest users to those trends which may need their extra attention.

Explore OR Dig Deep

The final visual 1 – Value Generated

I am the man designer who in charge cfvisual cesign in our team. The requirement for usis, the product should ooks as one part of products anc at the seme tme, prcvide a wowr effect on the Wsual. Thus, Iuse the colcrs simlar 1o Fiar and ecd one green colaor as add more scent in the tcol and make It more fhutuistc and stll maintains a ‘corporate’ feeling to the users.

Here are some other exploration and the final visual :

The final visual 1

• Ease of Use: Design interactions that are easy to learn and remember. Users should be able to accomplish their goals with minimal effort.
• Straightforward Navigation: Ensure that users can easily find their way around without confusion.
• Consistent Language: Use clear, consistent terminology and icons that users can easily understand.

Treasury/Capital Forecasting & Analytics—Domenica Ferreyros

Goal is to find a solution that requires minimum capital,lowr isk, low time cost and tech effort,high liquidity and good returns; rated at 1 being lowest and highest

Pitfalls & Solutions

Insufficient Features on the Platform

Without an adequate number of features, it will not be possible to support more teams.

Additionally, although the concept is new, it is slowly gaining momentum. Ensure that your platform’s infrastructure can handle increased usage by scaling server capacity, optimizing performance, or adopting cloud solutions.

Lack of Trust in the Investment

With a new type of investment, teams may be hesitant to commit their time, particularly those who are risk-averse or unfamiliar with the concept.

Our platform is designed to be efficient. The team has granted it pass-through status, meaning that when the platform receives rentals and distributes them to shareholders, it is treated as a pass-through flow and will not be serviced. The assets are typically secured by long-term leases, minimizing risk to the team.

Users Not Understanding the Platform Concept

There is a possibility that users may not fully grasp the concept of the platform, even after reviewing explanations or learning materials.

The product team will provide comprehensive information to ensure that even first-time users can easily participate. Every step will be explained,and a free trial along with a course will be offered to better equip users. Additionally, users can set up care to communicate directly with the product team with the right guidelines.